BLACKRABBIT STUDIO

BEFORE YOU BEGIN

A little preparation goes a long way.

Having these items ready before you start means we can hit the ground running and build your dream website faster. Take a few minutes to gather what you need — your future self will thank you.

1
Prepare
2
Sign Up
3
Choose Package
4
Questionnaire

Your preparation checklist

We've organized everything you'll need during the sign-up process. Items marked essential should be ready before you start. Everything else is helpful but can be figured out along the way.

Don't let this list intimidate you.

We're a web design company — it's our job to worry about the bells and whistles. If there's something you're not sure about, don't let it stop you from signing up. We'll figure it out together.

That said, the more information you give us upfront, the faster we can get started — and the less time we'll spend going back and forth on the basics. Think of it like designing a house: all you have to do is point the finger and tell us what you want. That's exactly what this questionnaire is for.

The only essentials are your basic business information — and if you're wanting social media integration, having those accounts ready. Everything else below is helpful but not required.

Your Domain Name

essential

A domain is your website's address — it's what people type into their browser to find you, like yourbusiness.com. Think of it as your digital street address. You'll need to purchase one before we can launch your site.

Typically costs $10–$15 per year
Search for your business name + .com first
If .com is taken, try .co, .net, or .io
Keep it short, memorable, and easy to spell

Not sure where to buy one? Here are some trusted registrars:

Social Media Accounts

essential

If you're wanting social media integration on your website, please make sure those accounts are already created and active before you begin. During the questionnaire, we'll ask for the URLs — so having them ready means we can integrate everything seamlessly from day one.

Facebook Business Page
Instagram Profile
Twitter / X Account
TikTok Profile
LinkedIn Company Page
YouTube Channel
Google Business Profile
Yelp Business Page

If social media is part of your plan, take a few minutes to set up those accounts before starting. It'll save time and make the whole process smoother.

Business Information

essential

We'll need the basics about your business so we can tell your story the right way. Having this ready makes the questionnaire quick and easy.

Business name (and any alternate names)
What your business does — in your own words
Who your ideal customers are
Your business goals for the website

Even a rough description works — we'll refine it together during the design process.

Logo & Brand Assets

helpful

If you already have a logo, brand guidelines, or reference images you love, have them saved and ready to upload. High-resolution files work best.

Your logo (PNG, SVG, or AI format preferred)
Brand guideline documents
Photos of your business, products, or team
Screenshots of websites you admire

Don't have a logo yet? That's completely fine — we can work with what you have or discuss design options.

Color & Style Preferences

helpful

Think about the look and feel you want for your website. We have curated mood palettes to choose from, but knowing your preferences ahead of time helps us nail it faster.

Favorite colors or color combinations
Websites you think look great
The overall vibe — modern, classic, bold, minimal
Competitor websites (what you like and don't like)

Not sure about colors? No problem — our mood palettes during the questionnaire will help you find the perfect fit.

Target Audience

helpful

Knowing who you're trying to reach helps us design a website that speaks directly to your customers.

Age range and demographics
Where they're located
What problems they need solved
How they typically find businesses like yours

Think about your best customers — the ones you'd love to have more of.

Website Goals & Features

helpful

Have a clear picture of what you want your website to accomplish. The more specific you are, the better we can deliver.

Generate leads or bookings
Showcase a portfolio of work
Sell products or services online
Provide information and build trust

Your chosen package already includes a set of features — the questionnaire lets you add any extra details or special requests.

A Quick Note About Social Media

If you're wanting social media links on your website, we'll integrate your profiles directly on your site so visitors can connect with you everywhere. To make this happen smoothly, we ask that you have those accounts created and ready before starting the questionnaire.

That way, you'll have the URLs ready to paste in during the process, and we can wire everything up from the start — no back-and-forth, no delays.

Even if you only plan to use one or two platforms, having them set up beforehand ensures your website launches with everything connected and looking professional.

ALL SET?

If you've gathered what you need — and set up any social media accounts you'd like on your site — you're good to go. The questionnaire will guide you through the rest.

// Don't worry about being perfect — we're here to help shape your vision.